Designer Svetlana Levadnaja fused together Russian tradition with the modern concept of life. She is sure that the essence of the beauty is in details. And the most important aspect of the work is the feeling of the deep connection with your own culture and your people. So in the foundation of the brand there is a unique patented embroidery, which reflects traditional ornaments of the Slavic culture.
“For us it is very important to feel the unity with our own culture, because only this way people can find their own identity. It is an essential moment when human beings find their own place in this world, they become strong. A person with his own historical roots can be compared with the tree with the solid root system, which will break through all the stones in the ground, go through all the sand, because it is sodden with our cultural heritage and traditions.
A person outside his cultural centuries-old heritage – is like a rolling stone, without the roots, lush crown or sprouts around it. A person outside his cultural and historical sphere is a person without a house”.
In the collection of the designer there are fashionable clothes with authentic names: Russian traditional girdle, kokoshnik (kind of head-dress worn by Russian women), shoulder-mantle (worn by czars on the day of their
coronation) and kaftan. But the labels do not embrace adorers of the brand. This is because kaftans embroidered with semiprecious stones in combination with a pair of jeans or a long skirt look very elegant and stylish.
For production her best designs Levadnaja Details use Italian textiles Loro Piana – cashmere, thin wool, silk, linen. And for their accessories and embroiders - amethysts, garnet, opal and natural river pearls. The designs of all the fabrics are quite simple: they reedify the style which were popular in pre-Peter Russia, but created so fastidiously and indefectible that any item of the brand looks like piece of art.